Senior Copywriter
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Flintstones Vitamins

 
 

Growing Up Takes Strength

Kids have an amazing capacity for strength and resilience. During the lockdown, we asked parents to film their kids learning a new skill in real time. We see the falls, fails, and frustration on the path to success, showing us that growing up takes strength.

 

SIENNA LEARNS TO SKATEBOARD

 

ARROW LEARNS TO WRITE

 

ILLYAS LEARNS TO READ